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Business + Leadership

Super Strategist

The Art and Science of Modern Account Planning

Lesley Bielby

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$36.99 CAD
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$36.99 CAD

“If anyone can plan the future of planning, it’s Lesley Bielby.” —Mark DiMassimo, Founder and Creative Chief, DiGo

Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to, arguably, advertising’s most vital discipline. Creative is still king, but in today’s fractured markets clients need to feel confident that their multimillion-dollar campaigns will be disruptive, purpose driven, and culturally relevant—and, critically, supported by up-to-the-minute research and data-driven insights. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant ideas backed by rigor and data. Written with the passion and wisdom of an active industry veteran, Super Strategist is full of practical advice, strategies, and insights to help newcomers and experienced planners alike find that perfect balance of art and science. 

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