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Business + Leadership

Subscription Boom, The

Why an Old Business Model is the Future of Commerce

Adam Levinter

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The Subscription Boom shows Adam’s profound understanding of how this business model became so important, why it works, and, most importantly, how to use it.” —Brian Smith, founder of UGG

In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the Internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

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