Reengineering Retail
The Future of Selling in a Post-Digital World
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International Best-seller
Shortlisted for Innovation Award in Business Book Grand Pris 2019
“Your guide in today’s increasingly turbulent world of retail.” —B. Joseph Pine II, author of The Experience Economy
Reengineering Retail explores the coming retail revolution, which will affect retailers of all sizes—and any business with a stake in the global retail industry. Doug Stephens paints a bold vision of the future, where the very concept of what a store is, how consumers shop, and even what retail’s core revenue model is will all be profoundly reinvented. And he illustrates the vast opportunities available for courageous brands and business leaders with the foresight to begin adapting to the new realities now.
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