Great Clients

“This is the book that tells you how to get more bang for your advertising buck.” —Larry Cohen, Managing Partner, Glyphix Advertising, Los Angeles

Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn’t work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency. But consider this: you might be the problem. Building a more effective client/agency relationship results in more effective advertising. The insights and advice in this book will help you understand what it takes to become a “Great Client.”

Learn more about this book and author at 
figure1publishing.com