Skip to product information
1 of 3

Business + Leadership

Great Clients

Why Their Advertising Is Better Than Yours

David Ullman

Regular price
$18.99 CAD
Regular price
Sale price
$18.99 CAD

This is the book that tells you how to get more bang for your advertising buck.” —Larry Cohen, Managing Partner, Glyphix Advertising, Los Angeles

Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn’t work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency. But consider this: you might be the problem. Building a more effective client/agency relationship results in more effective advertising. The insights and advice in this book will help you understand what it takes to become a “Great Client.”

Learn more about this book and author at